WOLVERINE SOFTBALL BLOG
WESLEY COLLEGE FASTPITCH
NCAA ACTION IN DOVER, DE.

Wesley softball homepage:
athletics.wesley.edu/sports/sball/index



Wednesday, August 26, 2015

BLOG DEMOGRAPHICS

Readership analysis
Softball blog most popular
with players' family & friends


Who is reading this blog? Google analytics has some answers.

On average, there are anywhere from 50 to 100 readers per day, but the numbers have been as low as 29 and soared to as much as 245, depending on what has been posted. This can amount on average to 350 or even many more individual unique visitors per week -- and double these figures for actual "page views". Traffic is highest Monday through Friday and drops significantly over weekends.

The most popular content read is, as would be expected, news and information about specific players and/or the team in general.

CLICK ON GRAPHIC ABOVE TO ENLARGE
Based on past years' blog efforts, these reader numbers should continue to grow steadily as we approach and enter the regular spring season. Coverage of actual games always draws the greatest interest. Still, for now, please do spread the word about the blog, especially to immediate family, relatives and friends of the team.

The blogs pageviews are reviewed equally by men and women, while most intensely by the 35-64 age group (80%) with those 45-54 (40%) most dominant. This data most probably reflect parents of players and prospects as well as local and regional softball coaches and enthusiasts.

As for readers' primary interests, “sports fans (26%)” rank high, of course, though the leading category is “arts & entertainment aficionados (30%)”, which broadly covers lovers of movies, TV, music, theater and more.

“News junkies (16%)” round out the top three affinities for blog readers that combined together account for 72% of the readership.